Hey, I'm Alex.
Interactive designer and entrepreneur
In 2010, I founded and ran Owlchemy Labs. Acquired by Google in 2017, we created pioneering (and Emmy-nominated) VR games, as well as desktop + mobile games before that. An overnight success 8 years in the making!
In 2019, I founded Tangle to try to reinvent remote team collaboration.
Job Simulator
Sold over 1mil copies! The game I'm most proud of making. You can throw a stapler at your boss. Known as being the “Wii Sports of VR”. Launch title on HTC Vive, Oculus Touch, and PlayStation VR. Creative director / production / vision / BD. Secured project funding from multiple partners and negotiated deal to get the game packed in the box with the Vive.
Rick and Morty: VR
Rick and Morty: Virtual Rick-ality was the result of meeting Justin Roiland, eating delivery indian food at his house, and pitching him on the idea of combining Job Simulator with the R&M IP. Led the deal, assisted with design, interactions, production, hiring, creative vision, and contributed some jokes.
Dyscourse
A branching narrative mixed with an old-school adventure game mixed with a healthy dose of absurdity.
Aaaaaculus!
The first VR game sold on Steam not made by Valve! A classic 'skydiving' game that was super popular back in the Oculus DK1 / DK2 days. Remember, you have to scream the name and hold the 'a', otherwise it's trademark infringement.
Jack Lumber
Jack Lumber has my favorite high concept for a title of all the games I've built-- "A tree killed your grandma and you're out to get revenge on the forest". Released back in the day for iOS/Android/Mac/PC/Linux. We went to the world lumberjack championships to market the game, which resulted in my proudest video production of all time.
Snuggle Truck
The first game I built under the Owlchemy Labs label. It originally was a satire about how hard it is to get a visa in the USA, but an App Store rejection led to a tongue-in-cheek re-branding as a cuddly kids game. This title made us 6 figures over the years via ads after a lucrative FreeAppADay feature. Fancy that.
Other ‘side projects’
I’m an accidental donut influencer and have an entire pseudonym: The Cider Donuteur.
I ran an experiment in automatically generating garbage slot machines.
I built a photography blog capturing coffeeshops closed down due to COVID.
I created a website the day after Steam Curation was announced to curate the curators.
I created a popular Halo fan website from 2003 to 2006 called HaloGT.
I let a crowd pitch wild iPhone game ideas to me and then built the best concept in 24 hours back in 2010.